In 1971, a coffee upstart called Starbucks sought a symbol to represent its brand. After poring — or pouring, for the pun-inclined — over vintage maritime texts, they discovered an eye-catching 16th century twin-tailed mermaid. The Siren, as she's known in Starbucks lingo, has since graced the coffee giant's products, though she has undergone a few changes.
The original brown, bare-chested Siren has evolved to a less naked and more streamlined green look. While Starbucks will likely stick to the same direction on the logo for the near future, that hasn't dissuaded artists from revamping her look. Read more...
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via Mashable http://mashable.com/2013/11/05/starbucks-mermaid-siren/?utm_medium=feed&utm_source=rss
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