Business to business (B2B) marketers are utilizing content marketing strategies more and more in the digital age to promote their brands. They're becoming confident in creating content supported by the brand, such as magazines, books, articles, how-to guides and more.
Social media sites facilitate the spread of this content by allowing customers to share information with other potential customers.
This infographic from LinkedIn shows that 93% of surveyed marketers are using content marketing to some degree, and 58% plan to increase their content marketing budgets over the next year Read more...
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via Mashable http://mashable.com/2013/11/01/b2b-marketing-infographic/?utm_medium=feed&utm_source=rss
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