Social-sharing company Klout has been acquired by Lithium Technologies, the companies announced on Thursday.
The news comes after weeks of speculation that Lithium Technologies, which provides social customer service management for companies such as Spotify, Skype and Sephora, was close to reaching a deal with the startup. Terms of the acquisition were not announced, but said it was a stock deal.
"We are confirming today that we did indeed close the announcement of Klout," a Lithium spokesperson announced during a presentation in San Francisco.
Klout gives individual registered users a Klout score (from one to 100 — the higher, the better) based on their ability to spread messages across social networks including Facebook, Twitter and LinkedIn. The company also identifies topics users are "influential" about, such as technology or fashion. Brands can use the service to identify individuals who may be able to amplify messages about their products or services. Read more...
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via Mashable http://ift.tt/NZHWDW
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