Zach Bohannon is a senior forward for Wisconsin, which is one of eight teams playing in the Sweet 16 on Thursday night
He's far from a star — averaging less than one point and one rebound while playing just about two minutes per game — but he is part of the gigantic entertainment and marketing spectacle called March Madness, which brought in an estimated $1.15 billion in advertising revenue alone last year
Nonetheless, Bohannon and other players are not allowed to accept any compensation beyond their athletic scholarships. (Although a landmark ruling Wednesday could help change that soon.) Read more...
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