Disney considered buying viral media website BuzzFeed but did not want to shell out the $1 billion asking price, according to a report.
Disney would later go with Maker Studios, the YouTube-centric video production company, according to Fortune
Maker cost Disney $500 million, but could add another $450 million if the video producer hits certain incentive targets, bringing it close to the $1 billion asking price of BuzzFeed.
BuzzFeed declined to comment. Disney did not immediately respond to request for comment.
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