Consumers Are Willing to Pay More for Sustainability

If you knew purchasing certain products and services helped save the planet, would you pay more for them?

According to a recent report from Nielsen, most of the world's consumers would. A global average of 55% of respondents in Nielsen's corporate social responsibility survey said they were willing to pay extra when companies are committed to positive social and environmental impact.

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Respondents in the Asian-Pacific region were most willing to pay more for products with social-good benefits, surpassing the global average at 64% (up from 55% in 2011). European respondents seemed the least willing, at 40% (though, that figure still indicates an 8% increase from 2011). Read more...

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