jeudi 28 août 2014

Why Apple's Choice of iPhone Venue Matters

Timcook

Apple's September event, where the company is expected to reveal the iPhone 6 and iWatch, will be held at the same venue where Steve Jobs first unveiled the Mac personal computer in 1984.


When it comes to Apple, every detail is meticulous — right down to venue choice. So the selection of the Flint Center for the Performing Arts in Cupertino, California, raised more than a few eyebrows when the invitations for the Sept. 9 event went out on Thursday



A historic component is at work here. The Flint Center is a place where Apple might want to launch another groundbreaking device or twoIt could also mean that Apple wants to put on a bigger show with a bigger audience. Read more...


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