Facebook unveiled its new mobile ad network on Wednesday during its F8 developers conference.
The ad network, called the Audience Network, aims to make it easier for mobile developers to pick the appropriate ad formats that work for their app and letting the more than one million advertisers on Facebook better target ads for particular apps.
"We've done a lot of work already in the past years to help you build and grow your apps," Mark Zuckerberg, Facebook's cofounder and CEO, said during the presentation. "This is really the first time that we are going to help you monetize on mobile." Read more...
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