Facebook Adds New Prompts to In-App Ads in Your News Feed

In its first phase of mobile app ads, Facebook offered one call to action: "Install now."

Now, the company is moving into the second phase and has added seven more: "Open Link," Use App," "Shop Now," "Play Game," "Book Now," "Listen Now" and "Watch Video," which are all designed to increase engagement with existing apps.

See also: How Facebook Is Using Your Photos in Ads

Facebook worked with a handful of companies to test the new prompts, including HotelTonight, which used the adds to lure customers into last-minute getaways

"The ability to engage people on mobile by deep linking them into our app from Facebook is very powerful," said Kevin Kwon, marketing manager at HotelTonight, in a blog post announcing the new ad augmentations. Kwon added that the feature "has significant potential to drive bookings in our app.” Read more...

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via Mashable http://mashable.com/2013/10/01/facebook-mobile-app-ads-call-to-action/?utm_medium=feed&utm_source=rss