Amazon Disses iPad Air in New Holiday Ad

Targeting customers' pocketbooks this holiday season, Amazon disses the iPad Air in a new advertisement for its Kindle Fire HDX 8.9.

In the ad, above, a British voiceover touts the iPad Air with Retina display, calling it "magical" — a term frequently used by Apple.

See also: 8 Futuristic Gifts for Your Smart Home

It appears the ad is also poking fun at Jony Ive, a Brit and Apple's senior vice-president of design, who has previously voiced commercials for the Cupertino, Calif. company.

The ad compares the iPad Air's stats with that of the Kindle Fire HDX 8.9, saying the latter has a higher screen resolution, with "1 million more pixels" than the former. Amazon also claims its Kindle Fire weighs less than the slimmed-down iPad Air. Read more...

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via Mashable http://mashable.com/2013/12/01/amazon-kindle-ipad-air-ad/?utm_medium=feed&utm_source=rss