Nokia's Pitch: Think Different, Use Windows

In a demonstration of how much the tech world has changed over the past few years, consider the pitch for Nokia's latest ad: "Think different, use Microsoft's Windows Phone OS."

The ad, the first since Nokia officially became a unit of Microsoft last week, presents a black-and-white world in which only Nokia phone users exist in living color. To underscore the point, the ad's soundtrack is the Kinks' "I'm Not Like Everybody Else."

See also: Windows Phone 8.1 Review: Cortana Leads a Feature-Packed Update

With a global market share of around 3%, Windows Phone presents a marketing challenge. In the past, Microsoft and Nokia have used a triangulation strategy, presenting the brand as a rational voice in the market compared to Apple and Android fanboys. Read more...

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