You Hit Like a Girl? Always Maxi Pads Says That's Great

If you’ve ever heard the words, “You hit like a girl,” chances are they weren’t meant as a compliment. It’s time to flip that tired old phrase on its head, according to Procter & Gamble’s Always brand.

A new digital and social media campaign, backed by the feminine care product line and shot by an award-winning documentary filmmaker, wants to make #LikeAGirl “a phrase that represents the strength, talent, character and downright amazingness of every girl,” the brand says.

Under the tagline, “Rewrite the rules,” Always asks what you do #LikeAGirl and anticipates the answers will be proud and positive. “Join the movement,” the brand says, by sharing pictures and videos of proud grrrl moments via its Facebook page and Twitter feed. Read more...

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