Global blue-chip brands like Coca-Cola, Visa, McDonald’s and Samsung have ponied up hundreds of millions of dollars to bask in the glory of the Olympics, second only to the Super Bowl in winter big-tent sporting events.
What they probably didn’t count on was the mobilization, quickly gaining ground, of consumers protesting their involvement in the upcoming Games in Sochi because of Russia’s anti-gay crackdown.
Olympic sponsorships are multi-year, multi-event and multi-faceted. In return for hundreds of millions of dollars, companies get rights to the very carefully guarded Olympics trademarks including the five-ring logo as well as exclusivity in their categories — all on a global platform. It's one of the few sports events of its size and scope, smaking it incredibly desirable for a sponsor Read more...
More about Olympics and Sochi
via Mashable http://ift.tt/1kmJKCu
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