mercredi 28 août 2013

Golf Channel Takes a Mulligan on 'I Have a Dream' Tweet

Golf

Martin Luther King, Jr., made history on Aug. 28, 1963, with his rousing "I Have a Dream" speech. Fifty years later, the Golf Channel fell into the sand trap of trying to join the conversation commemorating the event.


In a tweet that has since been deleted, The Golf Channel tried to prompt its followers to tweet their own "golf dreams" to honor the occasion:


Screen Shot 2013-08-28 at 12.12.10 PM


Instead, it received a bunch of critical responses from Twitter users:



@GolfChannel Really? Comparing civil rights to GOLF? Terrible.


— Bill Hoppe (@BillHoppeNHL) August 28, 2013




@GolfChannel I have a dream that the great sand trap of injustice will be avoided by all fairway shots of equality.


— Philip Bump (@pbump) August 28, 2013 Read more...



More about Twitter, Business, Marketing, Sports, and Martin Luther King



via Mashable http://mashable.com/2013/08/28/golf-channel-tweet/?utm_medium=feed&utm_source=rss

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