E-Cigarette Brand Apologizes for Advertising in Kids iPad Game

British American Tobacco has apologized for running an ad for its Vype e-cigarette in an iPad game aimed at children.

The ad drew attention after Graham Brown-Martin, a UK-based author, tweeted a pic of the ad:

.@ecigaretteforum agreed, so over to @batpress why are you advertising to kids via iPad games? pic.twitter.com/aVstTSrFPM

— Graham Brown-Martin (@GrahamBM) October 25, 2013

BAT quickly apologized with the following tweet:

We've found a problem with the advertising of Vype. We apologise and have pulled all online Vype advertising. We're investigating the cause

— BAT Press Office (@BATPress) October 25, 2013 Read more...

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via Mashable http://mashable.com/2013/10/25/e-cigarette-kids-ipad-game/?utm_medium=feed&utm_source=rss