British Movie Villains Take Center Stage in New Jaguar Super Bowl Ad

What do you need to be a good movie villain? The usual things: a fast car, a private helicopter, a secret underground headquarters and, of course, a British accent.

Jaguar has revisited that trope in its new Super Bowl commercial titled "British Villains." The spot showcases the new Jaguar F-Type coupe as well as three iconic British actors known for their villainous movie roles: Sir Ben Kingsley, Tom Hiddleston and Mark Strong.

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All the stunts for the video were done for real, including the car and helicopter case. Together, they make the spot feel more like a summer blockbuster than a Super Bowl commercial Read more...

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