We've been hearing a lot these days about how Big Data will change business. Its impact on the marketing and media world is being felt throughout the industry. Data collection and predictive analytics are being used for everything from hyper-local targeting to drafting baseball players. That's old news.
What's new is the impact of Big Data on hiring and recruiting. For most media companies, human capital is the biggest expense — and the most competitive asset. Estimates put the human capital costs in the U.S. at $1 trillion a year. "People Analytics" holds that making the best possible personnel decisions are among the most important issues a company faces. I'm not just talking about head count here, but hiring, evaluation, promotion, retention, and corporate culture. In today's competitive market, your managers need to be making the best possible decisions on their human capital deployment. Every decision in your company — including R&D, finance, and technology —is made by an employee. Read more...
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