Chromeo wants to "bring the funk straight to your phone." The electrofunk duo are debuting their "Come Alive" music video Wednesday on music-identification app Shazam.
Shazam users can play the song on the SoundCloud player, below, and then use Shazam to find the music video, as the app recognizes the audio, featuring Chromeo's Dave 1 and P-Thugg. The exclusive debut bypasses MTV, Vevo and YouTube, where music videos often premiere, although the "Come Alive" will eventually be available at those traditional locations, too
"New technology is an intrinsic part of our identity, as a band," Dave 1 told Mashable. "We gained notoriety through music blogs and now live on music-streaming platforms. Now who doesn't use Shazam every day? It's a honor for us to be the first act to premiere a music video using their service.” Read more...
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