Branded Viral Videos: The Secret Marketing Weapon

Dove’s “Real Beauty Sketches.” Kmart’s “Ship-Your-Pants.” Volvo’s “The Epic Split feat. Van Damme.”

It’s clear that viral videos aren’t just low-quality, fan-made shots or off-the-cuff scenes from everyday life. Brands are now fully immersed in the viral video world. Ads continue to move from print and broadcast to digital and mobile, and we are seeing them everywhere

See also: 5 Best Practices for Creating Viral Branded Videos

Brands are now looking to connect with their audiences in a way that not only provides enjoyment to the viewer, but also aligns with the qualities that companies want to embody — what were once brick-and-mortar businesses are now becoming adroit visual storytellers. Many industry experts consider video to be marketing's new frontier, be it through YouTube or short stories on Instagram, Vine and Snapchat. But creating a successful video is more of an art than a science. Read more...

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