John Oliver on Native Advertising: It's Gross, But This Is Our Fault

Few phrases strike doom into the hearts of media analysts and dollars into the accounts of digital media companies like native advertising.

As users move away from early digital advertising products such as banner ads, native advertising has emerged as an effective — and very lucrative — way for websites to bring in revenue

See also: 'Vanity Fair' Is Latest to Roll Out Native Advertising

Native ads are typically integrated into a website's normal content, standing out far less than other forms of display advertising. The content is often tailored to the platform and can closely resemble regular articlesMashable engages in native advertising as well as traditional display advertising. Read more...

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