Uber's Latest Experiment: Lunch Delivery

Taxis, helicopters, baby supplies — and now lunches.

Uber continued its never-ending series of experimental services with the launch Tuesday of a lunch delivery program called UberFRESH. The option is available to anyone in Santa Monica, California, through the Uber app and lets users order meals from a select few restaurants to be delivered in an hour or less

See also: Driven: Uber's Campaign to Run Over Competitors and Win the World

The experiment is running from Tuesday through Friday, Sept. 5, with the possibly of an extension, according to a company blog post.

The move is the latest example of Uber launching its own series of "Uber for X" services. In recent months, Uber has tested a corner store for deliveries of basic necessities in Washington, D.C., a courier service in parts of New York City, and even private chefs on demand (for a day) in the Hamptons Read more...

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