Whisper Just Finished Its Biggest Ad Campaign Yet — for MTV

Whisper, the anonymous social sharing app, just finished up its largest ad campaign yet, on behalf of the new MTV show Virgin Territory.

The campaign was based on keywords related to the show including "virgin," "virginity" and "v-card," among others that come up often among Whisper's millennial audience. When Whisper-ers used one of those terms, they would see an option to include one of the MTV-branded backgrounds to their posts. Here are a couple:

See also: The Beginner's Guide to Whisper

Whisper, like its rival Secret, has emerged as one of the top apps in the anonymous social sharing category. While Secret hasn't yet tried its hand at advertising, Whisper has launched a few campaigns, including a March promotion for the Hulu original series Deadbeat and Valentine's Day-themed campaign for Universal Studios' Endless Love Read more...

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