Between SEO, social media, email marketing, blogger outreach and paid media, getting people to your site isn't just a balancing act — it's a lesson in time management and attention to detail.
But spreading yourself — and your budget — thin on platforms that aren't actually converting is a waste of time. You need to know where your best customers are coming from and then spend dollars to earn more eyeballs on these sites where you know you already have fans
"If you are serious about your online marketing, you have to know your referring traffic sources so you can identify where your audience is hanging out," says Maciej Fita, SEO director at Brandignity.com. Read more...
More about Marketing, Referral, Business, Supported, and Metrics That Matter
via Mashable http://mashable.com/2013/11/27/referrals-metrics/?utm_medium=feed&utm_source=rss
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