vendredi 29 novembre 2013

The Most Memorable Brand Wins and Fails of 2013

Oreo-splash

Oreo kicked off the year with a brilliant, impromptu online ad during the Super Bowl, the success of which inspired countless other real-time marketing campaigns, many of which fell short


Tech companies like Samsung and Google aired clever commercials to introduce new products to consumers, while BlackBerry struggled to reintroduce itself in a make or break marketing campaign



Chipotle received a fair amount of criticism for an online promotion that involved faking a Twitter hack, but earned widespread praise a couple months later for an animated video about the perils of processed foods Read more...


More about Google, Marketing, Blackberry, Samsung, and Features



via Mashable http://mashable.com/2013/11/29/marketing-wins-fails-2013/?utm_medium=feed&utm_source=rss

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