With its spinoff looming, Time Inc. is preparing for life as a publicly traded company with a new head of digital and a fresh digital ad platform.
For almost a year now, the publisher of titles like People and Sports Illustrated has been preparing to become its own company, separate from Time Warner. The new entity will become one of the larger standalone print media companies, with approximately 138 million consumers across various platforms
The official break between the two companies is expected to come later this year, but Time Inc. has not been waiting to begin its reformation. Read more...
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