Twitter Snags the Last of the Major Networks, ABC, for Amplify

Twitter has signed up ABC, the last of the four major U.S. TV networks, for its video- and photo-sharing Amplify program.

ABC will employ Amplify for its broadcast of the 86th Academy Awards on March 2. The Disney-owned network will share 10 photos from celebs taken backstage at a "Twitter Mirror" — a Samsung tablet set up so you can tweet from it.

See also: The Oscars Will Be Live Streamed for First Time Ever

Karin Gilford, SVP of digital media at ABC, says the videos will be part of an ad buy from Samsung and will be branded as such. "It allows these photos to reach a larger audience," Gilford says. "It gets that great content in the hands of more Oscar viewers." Read more...

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