Two pasta companies are sparring over gay rights after Barilla Chairman Guido Barilla told an Italian radio station on Wednesday that his company would never run an ad featuring a same-sex couple.
Bertolli Germany quickly responded with an ad that translates to "pasta and love for all," including pairs of the same types of pasta walking side-by-side down a spoon. The new ad, which was posted on Facebook, already has over 3,000 likes
It's not the company's first pro-equality ad, either, according to AdWeek. Bertolli U.S. ran a commercial that featured a gay couple back in 2009
SEE ALSO: Equality Everywhere: Coming Out in the Digital Age Read more...
More about Lgbt, Gay Rights, Italian, Business, and Advertising
via Mashable http://mashable.com/2013/09/28/bertolli-pasta-ad-barilla-anti-gay-comment/?utm_medium=feed&utm_source=rss
Aucun commentaire:
Enregistrer un commentaire