Skittles Rolls Out 'Seattle Mix' for Sweet-Toothed Running Back

Skittles is capitalizing on the Seattle Seahawks running back Marshawn Lynch's affinity for the brand with a limited-edition "Seattle Mix" version of the candy that will only feature blue and green versions of the candy — Seahawks colors

Lynch is a well-known Skittles fanatic, ever since he played Pop Warner Football when he was younger. His mother used to give him the candy, what she called "power pellets," every time he scored a touchdown. Now, Seahawks fans reward him by pelting him with the multi-colored treat every time he enters the end zone with a touchdown. This is such a common occurrence that supermarkets reportedly run low on supply of the candy on game days. Read more...

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