That annual rite of passage, the launch of Volkswagen's Super Bowl ad, is finally here — and the brand has once again taken the zany route.
The 60-second ad shows a guy driving his VW and his daughter in the passenger seat. As he notices the odometer clicking past 100,000 miles, he tries to stress to his daughter what a big deal this is. "What if I told you that every time a Volkswagen hits 100,000 miles, a German engineer gets his wings," he says.
Smash cut to said engineers sprouting huge human-sized wings somewhere in Germany
The spot ends with a sarcastic one-liner from the daughter that sets up the ad's clever kicker. Read more...
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