Why Scarlett Johansson's Ad Was Banned From the Super Bowl

Cheap shot, SodaStream

The do-it-yourself soda maker takes a direct tackle against Coke and Pepsi in its latest ad featuring spokesperson Scarlett Johansson. But the ad won't be seen by anyone during this year's Super Bowl broadcast — and it's not because ScarJo gets too sexy in it. (Nothing to see here, folks.)

See also: 'Full House' Reunion Super Bowl Ad Arrives Before the Game

Fox allegedly killed the ad because it was "afraid of Coke and Pepsi," SodaStream CEO Daniel Birnbaum told USA Today

“What are they afraid of?” Birnbaum asked. “Which advertiser in America doesn’t mention a competitor? This is the kind of stuff that happens in China. I’m disappointed as an American.” Read more...

More about Viral Videos, Ads, Pepsi, Coke, and Superbowl



via Mashable http://ift.tt/1jFGx37