Magic IKEA Billboard Uses the Power of RGB

How do you best maximize a small space? It's a conundrum that drives many consumers to IKEA — and one that the brand struggles with itself when it comes to billboard ads

As the video above shows, though, IKEA has hit upon a low-tech solution to that problem: RGB (a.k.a. red, green and blue). This billboard in Sweden shows three different messages depending on which bulb is lighting it up

See also: 11 Magnifying Uses of Small Spaces

The messages cleverly underscore the idea. "Do it like this billboard," reads one message, which is followed by the following two: "Make good use of your space" and "with small-space solutions from IKEA." Read more...

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