Google Acquires Directr, a Small Business Video Marketing Startup

Google's YouTube has acquired Directr, a startup aimed at helping small businesses create promotional videos.

Directr markets a mobile app on iOS that provides small businesses with a way to create and publish videos

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Details of the deal were not disclosed, but Directr is a relatively small operation, having only raised $1.7 million in funding. The company will integrate into YouTube's video ads division.

"Our small band of scrappy film lovers set out 2 years ago to help regular folks make great video. Today, we are incredibly excited to take the next step on that journey and announce that we are joining the video ads team at YouTube," Directr wrote in a blog post announcing the deal. Read more...

More about Google, Youtube, Online Advertising, Video Advertising, and Small Businesses



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