Straight Out of the '50s: Nine West Ridiculed for 'Husband Hunting' Campaign

For women looking to undermine the competition, Nine West has a solution: shoes just for "starter husband hunting" and the first day of kindergarten

The company branded these latest collections as the perfect match for momentous life "shoe occasions" such as snagging a husband and sending junior off to his first day of school. Shoppers, though, could be forgiven for mistaking the products as marketing turned Internet trolling

"Go get 'em tiger," reads Nine West's website ad for husband-hunting heels. "Whether you're looking for Mr. Right or Mr. Right Now ... we got a shoe for that."

And on that first day of kindergarten, the company offers gladiator booties and peep toe pumps. The advertising copy suggests sporting the stilettos will help stop the "waterworks" that come when the school bus arrives. When a mother's days are finally free, the ad intimates, she can turn the bittersweet occasion into liberation with a pair of shoes. Of course, one can also imagine moms lining up at kindergarten eyeing each other's daring choice of footwear. There's also no mention of mom returning to the workforce. Read more...

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