Coke Ad Includes Live Tweets

A Romanian Coca-Cola ad appears to have broken new ground in integration between Twitter and TV by including live tweets during an ad.

As chronicled in the video above, the ad included a subtitle bar that let the brand run tweets that consumers sent in using the hashtag #LetsEatTogether. Ad agency MRM Worldwide in Romania edited the tweets, five to seven of which made it into each ad placement

See also: Coke's All-Digital 'Ahh' Campaign Prompts 4 Million Visits

The campaign addressed the fact that 60% of people don't eat meals together, but instead eat them solo while sitting in front of the TV. The tweets were often invitations to specific people to have a meal together (with a Coke, of course.) During the spring campaign, Coke's Twitter followers in that country increased by 15% as hundreds of tweets aired on TV. The effort also made the evening news. Read more...

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via Mashable http://mashable.com/2013/09/09/coke-ad-live-tweets/?utm_medium=feed&utm_source=rss