Twitter is being overwhelmed by spambots that undermine its value to advertisers — and to potential investors in its initial public offering — according to a University of Texas information scientist.
Some 24% of tweets are created by automated bots, according to one study, some of which are spam. Several news media headline feeds are automated (not @BW, though). A handful of bots were programmed to tweet about earthquakes in California. Still others provide useful and weirdly personalized services.
Still, the prevalence of nonpeople is a problem for the business’s revenue model, writes Andrew Whinston, director of the Center for Research in Electronic Commerce at the University of Texas at Austin. Whinston sent a one-page analysis that he co-authored with graduate student Shun-Yang Lee to Bloomberg Businessweek on Tuesday. The short piece isn’t intended for an academic journal. Read more...
More about Twitter, Spam, Bots, Initial Public Offerings, and Business
via Mashable http://mashable.com/2013/09/26/bots-and-spam-twitter-ipo/?utm_medium=feed&utm_source=rss
Aucun commentaire:
Enregistrer un commentaire