Man Buys Promoted Tweet to Complain About British Airways

In a world where airlines lose your luggage, one man couldn't stand it anymore.

No, this isn't a movie. In a real-life instance of the little guy challenging a giant corporation, Twitter user Hasan Syed has taken on British Airways by buying a promoted tweet to complain about his father's lost luggage.

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Syed, who uses the handle @HVSVN, told Mashable that he bought the tweet in the New York City and UK markets. He said he used Twitter's self-serve ad platform to make the purchase. Syed declined to disclose how much the tweet cost. Read more...

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via Mashable http://mashable.com/2013/09/02/man-promoted-tweet-british-airways/?utm_medium=feed&utm_source=rss