Twitter is adding new technology to further drive the company's mission when it comes to advertising. The microblogging site announced on Monday the acquisition of MoPub, a startup that helps clients monitor their mobile advertisements. In addition to monitoring ad inventory, MoPub also offers a mobile advertising exchange which Twitter says it will use "to build real-time bidding into the Twitter ads platform."
The acquisition comes at a time when Twitter is looking to bolster revenue streams in preparation for a possible IPO. Mobile ads have been a key source of income for Twitter in the last 18 months — the Wall Street Journal reported last summer that ads on mobile were generating more revenue for the site than desktop ads Read more...
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via Mashable http://mashable.com/2013/09/09/twitter-buys-mopub/?utm_medium=feed&utm_source=rss
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