Esurance, which ran an ad immediately after the Super Bowl ended, received more than 2.1 million tweets using its hashtag #EsuranceSave30, and 200,000 of those tweets came in the first minute.
Viewers tweeted that hashtag in hopes of winning $1.5 million — the 30% discount the company saved by running the ad after the game. (Ads during the Super Bowl fetched somewhere north of $4 million.) In addition, the American auto insurance provider increased its follower count by 90,000 since the commercial aired. As of this writing, the @esurance account had around 120,000 followers
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