The ratings for the Super Bowl XLVIII are in and marketers who paid handsomely for advertising spots are breathing sighs of relief.
Sunday night's matchup set a record for total viewers and produced the second-highest household rating on record at 46.4, meaning just under half of all households tuned into the game. About 7 out of 10 households that were watching TV tuned into the Super Bowl, according to television ratings service Nielsen.
Nielsen said the game averaged 111.5 million viewers, a record for a U.S. television program, according to Fox, which broadcasted the game. Read more...
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