lundi 3 février 2014

Microsoft Won the Super Bowl in More Ways Than One

Paul_allen_super_bowl

Do you remember Apple's Super Bowl ad from Sunday night?


Of course you don't. Because Apple didn't run one. According to rumors, Apple was supposed to commemorate the 30th anniversary of the Mac — but instead, longtime nemesis Microsoft took center stage with its first national minute-long Super Bowl spot, one that was both memorable and touching. It was a somewhat rare win for Microsoft — along with a commanding win for Paul Allen, Microsoft cofounder and Seahawks owner.



Microsoft may have spent $8 million — a 30-second commercial costs $4 million — to run that commercial (watch below), and thanks to the cameo of ex-pro-footballer Steve Gleason, it was easily one of the night's most memorable. Read more...


More about Microsoft, Super Bowl, Super Bowl Ads, Paul Allen, and Op Ed



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