The Big Bet: NBC Thinks More Digital Coverage Means Better Olympics Ratings

NBC’s last Olympics was either a rousing success or a spectacular failure, depending on who you ask.

The failures, as some called aspects of the coverage, were painstakingly documented in the #NBCFail hashtag that served as a sounding board for complaints about the tape-delayed coverage of the opening ceremony and some of the most anticipated events, in addition to spoiling the Michael Phelps/Ryan Lochte showdown.

The success made a smaller splash on social media but a bigger impact on NBC's bottom line - record setting viewership helped the broadcaster turn an unexpected profit on the Summer games. Read more...

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