Much has been made in content marketing circles of The Atlantic's recent investigation into how Netflix took on Hollywood and wildly re-categorized all the films available in their library into genres and sub-genres tuned to the specific interests of their viewers.
Retailers get the point of this idea better than most. Amazon is getting into the business of mind-reading what their customers will eventually buy, while old-school retailers like Barnes & Noble now feature a Paranormal Teen Romance section — far away from past categorizations for fiction and non-fiction.
In fact, this hyper-categorization is not uncommon for retailers because they need to make sure they are constructing an organized taxonomy that makes sense for their customers. Before they ever open their doors, they sort everything into the sections and sub-sections necessary to help customers find every item in their inventory, whether they are in a physical store or via the fewest clicks possible on their website. Read more...
More about Twitter, Marketing, Netflix, Personalization, and Huffington Post
via Mashable http://ift.tt/1c3tznN
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