The Seattle Seahawks weren't the only champions celebrating victory this past Sunday — several advertisers also brought home a win.
With millions of eyeballs tuned to the big screen on game day, Super Bowl Sunday is the mecca of television advertising year after year, providing advertisers with a golden opportunity to create valuable brand buzz and recognition — as long as they're willing to chalk up the astronomical price tag for a 30-second television spot.
With the stakes so high, brands are meticulously tracking their efforts to gauge audience reactions and online discussion. Social media has made this much easier, as advertisers can receive real-time feedback on their ad efforts that extends beyond simple watercooler discussion — now, the world's opinions on a particular commercial or social strategy are plastered all over the Internet within seconds of its debut. Read more...
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