mercredi 5 février 2014

Will Apple's iBeacon Change the Way We Shop?

Apple_store_grand_central

Apple's Grand Central store is easily one of the most beautiful retail locations you'll ever see. It's also a place where you can now walk in, pick up a boxed Apple TV device, buy it and walk out without ever talking to an Apple salesperson or even visiting a checkout counter. It's possible, I've seen it done


The process starts with iBeacon, Apple's Bluetooth LE-based technology that is finally starting to pop up in its stores and with partners like the NFL, which used it on SuperBowl Boulevard in New York City and the MLB, which is launching it on its At the Ball Park Bat app this baseball season at more than 20 stadiums. Read more...


More about Apple, Bluetooth, Business, Mobile, and Bluetooth Le



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