Dude, You're Getting Another Shot: Dell Debuts First Ad as Private Company

Dell will release its first ad campaign as a private company Tuesday night, and it's a far cry from the "Dude, you're getting a Dell!" days.

The campaign, themed "Beginnings," plays up Dell's role as a purveyor of tech solutions that help new companies. The initial 60-second spot, which will air during Dick Clark’s New Year’s Rockin’ Eve With Ryan Seacrest on ABC, cites Skype, Shazam and Dropbox, among others, as startups that used Dell products

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"At Dell, we're honored to be part of some of the world's great stories," a narrator says amid visuals of spartan offices of presumed startups. "Stories that began much in the same way ours did, in a little dorm room, number 2713." That room, of course, is where Michael Dell started his company at the University of Texas in 1984 Read more...

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via Mashable http://mashable.com/2013/12/31/dell-ad-private-company/?utm_medium=feed&utm_source=rss