Magazines See iPad Sales Grow, but Is It Too Little Too Late?

Don't call it a comeback, at least not yet.

The number of ads purchased in 2013 for iPad editions of magazines rose 16%, according to a study by the Association of Magazine Media and Kantar Media. That's good news for an industry hit by falling ad revenue, but another number stands out in the report: Print ad units were almost unchanged from the year before, down a fraction of a percent

See also: 10 Creative Social Media Resumes To Learn From

With print revenue comprising more than half of magazine revenues, news that print ad units were steady is a welcome relief. Ad pages are a closely followed indicator of the magazine industry, as the magazines' rates change from publication to publication and often client to client. Read more...

More about Ads, Magazine, Ipad, Business, and Advertising



via Mashable http://mashable.com/2013/12/30/magazine-ipad-growth/?utm_medium=feed&utm_source=rss