It used to be that "multi-channel marketing" meant ensuring that your print, TV and radio ads looked and sounded the same. Now, consumers have more channels than ever to interact with your brand, so creating an integrated marketing experience means getting everything right, from social to search, automation to analytics, and lead nurturing to LinkedIn
Simply put, you can no longer afford to focus on one element of your marketing and put the rest out to pasture. Your prospects, customers and leads expect a fully integrated experience with your brand, and if your company doesn't provide one, your competitors will. Below are six mistakes most marketers make daily, and some suggestions on how to address them. Read more...
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