NBA Becomes First Sports League to Put Its Twitter Handle on Every Ball

When the 2014-2015 NBA season tips off this fall, the league's official game ball will still be that familiar orange-brown hue. It will still be made by Spalding and will still have the same feel as last year

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But the ball will come with one change — a minor one, but one that speaks volumes to how heavily the NBA has adopted and benefitted from social media in recent years

The NBA announced that it will imprint its social media handle — @NBA on all major networks — on official game balls, proclaiming the move a pro sports first Read more...

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