After 25 years, Southwest Airlines and SeaWorld Entertainment are ending their marketing partnership. The airline has been criticized by animal rights activists for continuing the relationship, but SeaWorld said the decision was mutual.
Officials at both companies said Thursday that the partnership wouldn't be renewed at the end of the year when the current contract expires.
A Southwest spokeswoman says it was a business decision as the airline intends to focus on international service.
Earlier this year, animal rights activist held a rally and dropped off a petition at Southwest, urging the airline to end the relationship. The activists cited the documentary "Blackfish" which explores what may have caused the orca Tilikum to kill SeaWorld trainer Dawn Brancheau in 2010. Read more...
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